CZ
CELESTE ZARLING & CO.
Realogics Sotheby's International Realty
2040 43rd Ave E #313, Seattle WA 98112
Exclusively Prepared ForMark Scott

Your Personalized Strategic Selling Plan

2040 43rd Ave E APT 313, Seattle, WA 98112

We’re reviewing your positioning strategy, renovation timing, and comparable sales together so you can make a clear, confident decision about your home in Madison Park.

Strategic Launch Preview

We Don't Just List It, We Launch It

See how professional cinematic production, targeted broker outreach, and narrative storytelling drive qualified buyer activity for exceptional properties.

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Comparative Analysis — Madison Park / 98112

What Recent Sales Tell Us About Your Home

Evaluation based on official Comparative Market Analysis report for 2040 43rd Ave E #313. While active listings set current competition, recent closed sales establish true appraisal value.

Target Seller Benchmark
$585,000
Target valuation discussed for post-renovation positioning.
Zillow Automated Benchmark
$562,700
Public automated estimate (does not reflect custom interior upgrades).
Market Strategic Focus
Kitchen & Bath
3.5-ft kitchen expansion & bath remodel yield top ROI in 98112.

Featured Madison Park & 98112 Comparable Sales

Closed SaleMadison Park Condominium

2040 43rd Ave E (Neighboring Unit)

1 Bed • 1 Bath • Similar Floor Plan & Building Amenities

Strategic Insight: Provides the most direct structural baseline for Unit #313. Remodeled units in this building command strong buyer interest when kitchen and bath layouts are modernized.

Sold Price
$555,000 - $575,000
Verified Comparable
Recent Closed Sale98112 Waterfront Corridor

43rd Ave E Nearby Updated Condo

Updated Kitchen & Bath • Open Layout Concept

Strategic Insight: Fully renovated 1-bedroom units in Madison Park with updated kitchens achieve a distinct price premium, confirming that Mark's planned 3.5-ft kitchen expansion directly addresses buyer demand.

Sold Price
$580,000 - $595,000
Closed Comparison
Active / Pending CompetitionSeattle Condominium Market

Competing Unrenovated vs Remodeled Units

Market Competition Analysis

Strategic Insight: Condos sitting on the market without offers over 180+ days are consistently those lacking interior updates. Highlighting planned quality finishings protects price position.

Current Asking Range
$540,000 - $590,000
Active Market Benchmark

Key Valuation Takeaways For Mark Scott

  • •The $585,000 Target is Attainable: With your carpenter expertise expanding the kitchen by 3.5 ft and updating the bathroom, the unit elevates into the top tier of Madison Park 1-bedroom sales.
  • •Overcoming the 8-Month Stagnation: The previous listing lacked targeted launch positioning. Co-listing strategy and Sotheby's buyer network restore momentum.
  • •Pre-Renovation Buyer Positioning: We can also test seller demand through First Look or private buyer previews before or during renovations.
Tailored Real Estate Strategy

A Plan Built Around Your Next Chapter

Every step of our collaboration is aligned with your timeline, your renovation plans, and achieving your target return for the estate.

01

Honor Your Renovation & Craftsmanship Timeline

As a skilled carpenter handling the 3.5-ft kitchen expansion and bathroom remodel yourself, your 30-day timeline creates a clear path to maximize equity.

02

Collaborative Marketing Without Contract Friction

We respect your existing agent relationship with your late mother’s family friend. We explore co-listing and specialized Sotheby's marketing collaboration to generate offers.

03

Targeted Positioning for $585,000 Return

By pairing high-end Madison Park buyers with cinematic lifestyle promotion, we position unit #313 to overcome the 8-month stagnant period and secure your target price.

Direct & Respectful Guidance

Your Questions, Answered

Addressing key considerations regarding your Madison Park condo, timing, and strategy.

Q

"How can we achieve my $585,000 target after 8 months with no offers on the market?"

Celeste's Response

The previous listing period lacked targeted lifestyle marketing and broker outreach. By performing your planned 3.5-ft kitchen expansion and bathroom remodel, unit #313 shifts from standard inventory into high-demand renovated Madison Park living. Sotheby's global distribution connects with active buyers willing to pay top market value.

Q

"I have a listing agent who is a close family friend. How can we work together without replacing them?"

Celeste's Response

Loyalty matters. We can explore a collaborative marketing agreement or co-listing partnership. This brings Realogics Sotheby’s International Realty’s global marketing, epic photography, and buyer network to your sale while respecting your personal relationship.

Q

"Should I complete my planned renovations before relisting or market early?"

Celeste's Response

Since you are a carpenter handling the work yourself over ~30 days, completing the kitchen and bath updates will yield the highest return. However, through options like NWMLS First Look, we can introduce your home to buyers during preparation without accumulating active days on market.

Q

"How does pricing and estimated net proceeds get finalized for the estate?"

Celeste's Response

Final pricing requires evaluating real-time comparable sales when your renovations near completion. During our meeting, we’ll review estimated closing costs, HOA details, and exact net proceeds so you have total clarity.

In Production

Your Plan Is Being Prepared

We’re preparing your property-specific market analysis, comparable sales analysis, and recommended selling strategy for our appointment.

CZ
Confidential Portfolio

STRATEGIC SELLING PLAN

Prepared Exclusively for Mark Scott

2040 43rd Ave E #313, Seattle

2040 43rd Ave E APT 313, Seattle, WA 98112

Realogics Sotheby's International Realty

Madison Park Waterfront Property
Visual Strategy & Positioning

See Your Home Through a Marketing Lens

1

Highlight Your Craftsmanship & Expansion

Showcase your custom 3.5-foot kitchen expansion and new bathroom finishes, emphasizing quality details that buyers in Madison Park demand.

2

Picture the Madison Park Lifestyle

Help buyers visualize living steps from Lake Washington, boutique dining, and quiet neighborhood charm in Seattle's premier lakeside enclave.

3

Purposeful Launch & Positioning

Coordinate presentation, price positioning, and Sotheby's broker network to create immediate competitive momentum for your target return.

Proven Launch Framework

The Five-Step Listing Process

Every step is designed to maximize visual appeal and attract serious buyers to unit #313.

01

Clean & Stage

Complimentary deep cleaning and professional staging guidance to showcase the home at its absolute best.

02

Epic Photography with Aerial

Professional magazine-grade imagery and aerial views highlighting the Madison Park setting.

03

Lifestyle Video

A compelling cinematic story that helps buyers connect emotionally with the property.

04

Strategic Listing Launch

A coordinated introduction to premier brokers, lenders, and active buyers across the region.

05

Digital Marketing Plan

Targeted digital promotion and agent follow-up designed to generate qualified interest and serious offers.

Strategic Pre-Launch Option

Could First Look Option Fit Your Timing?

First Look is an optional NWMLS listing stage that allows your home to be marketed for up to 21 days while we prepare for an Active launch. We can discuss whether that preparation and early-marketing period makes sense for your goals.

During your ~30-day renovation timeline, First Look allows us to generate early interest from NWMLS brokers and prospective buyers without accumulating active days on market. Showings and online distribution follow your exact instructions.

Discuss First Look Option With Celeste
Proven Launch Example

Recent Case Study

423 205th St SW #B, Lynnwood, WA 98036
Approved Case Study
Featured Launch Strategy

423 205th St SW #B, Lynnwood, WA 98036

"We don’t just list it, we launch it!"

Demonstrating how professional narrative media, staging coordination, and targeted broker outreach generate qualified buyer activity for Northwest homes.

Celeste Zarling - Lifestyle & Real Estate Advisor
Trusted Advisor & Strategist

Experience Matters.
Strategy Matters More.

Celeste Zarling

Lifestyle & Real Estate Advisor

Realogics Sotheby’s International Realty

CLHMS · Guild EliteAmerican Dream TV HostSotheby's Global Network

Combining deep Seattle neighborhood insight with high-end presentation, thoughtful preparation, and clear strategic guidance to help sellers achieve their optimal outcome.

Connect directly with Celeste
In-Person Walkthrough & Consultation

What We’ll Review Together

Appointment set for Tuesday, October 20 at 1:00 PM

  • Current market position and pricing strategy for unit #313.
  • Recommended preparation and renovation launch timing.
  • Estimated selling costs and net proceeds analysis.
  • Selling versus continuing to rent options.
  • Next steps tailored to Mark's goals.

“If the strategy, timing and numbers make sense, we can discuss moving forward together.”